Tuesday, 18 December 2018

impact of Social Media on higher learning perceived Academic Performance of students in Yusuf Maitama Sule University


CHAPTER ONE
INTRODUCTION

1.1 BACKGROUND OF THE STUDY
  Since the last few decades’ technology has tried to fulfill its role in helping humanity leading to the substantial medium of interaction in the social world as well as in teaching and learning over the years, Social networking has become an international trend and has spread its reach to almost every corner of the world. With these advancements a major concern arises as in this age of huge technological development social networking sites are becoming more and more popular among students in ever section secondary, collage and tertiary institutions.   That in higher education (colleges and university) has explored the exciting opportunities new technologies bring to institutions, educators and students. Technology has changed the way people interact and has brought about the emergence of an open social platform such as social media that allows the inhabitants of this planet earth to connect with each other making the world a global village. (Owusu, R. B. 2016)
   Social media such as Facebook, Twitter, Google Plus, Flickr, Wechat whatsApp and many more, are being used in learning for the purpose of convenient communication with other students and potentially with others outside the class such as students of the same topic and subject experts. The advent of social media has impacted significantly on how students learn and the mode instructors teach. In today higher education settings, social media are has influence instructors, students, and others to cooperate with each other on the tasks of knowledge construction in learning and teaching environments. Social media applications can strengthen class material and positively influence discussions collaborative work, and authoring. Educators and researchers are constantly experimenting with social media technologies hoping to stimulate critical thinking skills, collaboration, and knowledge construction. However, the fact that these media are generally open to the world implies a need to carefully consider its’ benefits, impacts and risks of openness as well as need for ongoing communication with students in order to address their concerns and deal with issues in the use of social media as they arise.    
     Social networking sites although has been recognized as an important resource for education today, studies however shows that students use social networking sites such as Facebook for fun, to kill time, to meet existing friends or to make new ones (Ellison, Steinfield, and Lampe 2007). Although it has been put forward that students spends much time on participating in social networking activities, with many students blaming the various social networking sites for their steady decrease in grade point averages (Kimberly, Jeong and Lee, 2009), it also shows that only few students are aware of the academic and professional networking opportunities the sites offered.
According to Kuppuswamy and Shankar (2010), social network websites grab attention of the students and then diverts it towards non-educational and inappropriate actions including useless chatting. Whereas on the other hand, (Liccardi, Ounnas, Massey, Kinnunen, Midy, & Sakar. 2007) reviewed that the students are socially connected with each other for sharing their daily learning experiences and do conversation on several topics. Tinto (1997) argued that extracurricular activities and academic activities are not enough to satisfy some student those who are suffered by social networking isolation. This shows that social networks are beneficial for the students as it contributes in their learning experiences as well as in their academic life. Trusov, Bucklin, & Pauwels (2009) noted that the Internet is no doubt evolution of technology but specifically social networks are extremely unsafe for teenagers, social networks become hugely common and well-known in past few years. According to Cain (2009) social network websites provide ease of connecting people to one another; free 5  of cost and after connecting one can post news, informative material and other things including videos and pictures etc. Wiley and Sisson (2006) argued that the previous studies have found that more than 90% of tertiary school students use social networks. In the same way Ellison et al (2007) stated that the students use social networking websites approximately 30 minutes throughout the day as a part of their daily routine life. This statement shows the importance of social networking websites in students’ life. Lenhart and Madden (2007) revealed through a survey that students strongly recommend social networking websites to stay in touch with friends to keep informed and aware.
   However, some significant percentages of students in higher institutions in Nigeria have gone extremely far in taking advantage of these social media processes to the extent that most of their academic activities are in one way or the other depending on it. As it was made realistic that; human being is a social animal, he need other people around him to perform better. Known clearly that;
 Traditional learning environment is benefiting from maximization of social interaction among students; similarly, the online learning may not be an exception.
1.2 STATEMENT OF PROBLEM
   Social media now a day is a global market and the most important sort of information, since the advent of social media sites in the 1990s, in recent times social media have been a major stay in the minds of students and the world at large thereby causing a lot of drastic measure by students, teacher and even educational administrators at large. It is believed in some section that the academic performance of students is facing a lot problems and challenges. The educational system in Nigeria is faced with so many challenges which have certainly brought about a rapidly decline in the quality of education. There is a deviation, distraction and divided attention between social media activities and their academic work. It is observed that students devote more attention to social media than they do to their studies. (Osharive 2015). It is therefore of great importance to explore some of the trending issues facing students’ academic performance as a result of social media. Students at all levels of learning now have divided attention to studies, as a result of available opportunities to be harnessed from social media.
    With the explosive growth in the number and use of social media in everyday communication method for individuals and organizations, there has been a corresponding increase of its incorporation in teaching and learning in higher institution. In view of this, the study set to examine how social presence amongst Nigerian students in higher learning affects their academic performance and the gap of the existing literature on the differences between male and female higher learning students in social presence and difference in student’s social presence in Yusuf Maitama Sule University Kano.
1.3 OBJECTIVES OF THE STUDY
The purpose of this study generally is to examine the impact of Social Media on higher learning perceived Academic Performance of students in Yusuf Maitama Sule University; the following research objectives are stated to guide the study:
1.     To examine the relationship between social presence and academic performance
2.     To ascertain how the use of social media has effect the academic performance of the students in Yusuf Maitama Sule university 
3.     To ascertain the difference in students’ usage of social media network by gender.
1.4 RESEARCH QUESTIONS
1.     What is the Perception of Yusuf Maitama Sule Students’ with regard to Social Presence?
2.     To what extent has social media support students learning?
3.     is there any statistically significant relationship between Students’ Social presence and their perceived Academic performance
1.5 SCOPE AND LIMITATION OF THE STUDY
   The study is basically centered on the impact of social presence on academic performance in higher learning institution of Kano state. This work however did not include any secondary or primary school in Kano state metropolitant, the study will comprise students in Yusuf Maitama Sule University.
1.6 SIGNIFICANCE OF THE STUDY
   This study is significant to the teachers, parents and students. This study will help the teachers of the school to know the influence that social media has on their students, so as to assist them to enlighten and create awareness to the students on the possible influence it has on them. The study is of significant to parents in the sense that they will know the possible effects these social media usage has on their children, so as to serve as watch-dog to their children on the usage of the social networking site.
    The study will enable the students of the higher level so that they will be aware that, apart from the social benefits of this social networking site, using the sites more than necessary will pose possible dangers to their health. It will be relevant in assisting students in understanding the diversity of social media. It will provide relevance material for students and other researchers undertaking similar research. The study will help researchers with more information on the Influence of social media on student’s academic performance.
1.7 Operational Definition of Terms
Social Media: They are forms of electronic communication which facilitate interactive base on certain interests. Social media include web and mobile technology
Media: Are all those media technologies that are intended to reach a large audience by mass communication. “They are messages communicated through a mass medium to a number of people.
Academic: It is concerned with Studying from books as opposed by a practical work.
Students: Someone who is Studying at a University or School. Someone who is very interested in a particular subject.
Academic performance: Is the extent in which one operates effectively in an academic domain.
Presence: Means the existence of someone or something in a place or space at a particular time.
Social presence: Stands as the feeling of one’s or other people existence in interactive atmosphere or space.















CHAPTER TWO
REVIEW OF LITERATURE
2.1 Introduction
This chapter reviewed some of the numerous works done by scholars and researchers which are directly related to this research work. In doing so, this chapter examined and reviewed the following areas; the concept of social media Impact of Social Media on Student Academic life, Academic Performance, Media and student academic life in higher Education and the theoretical framework.
 2.2 Concepts of Social Media
   Social media continuously keeps changing and as such it is difficult to assign a fixed definition to it as Jacka and Scott (2011), argued that ‘’there is no single recognized definition for social media’’. However some scholars have defined it in different perspectives over the past years.  (Selwyn 2012).  Defined social media as the application that allows users to converse and interact with each other; to create, edit and share new forms of textual, visual and audio content, and to categorize, label and recommend existing forms of content Social media therefore denotes to the wide collection of Internet based and mobile services that connect people together to communicate, participate, collaboratively interact, discuss and exchange ideas and information on an online community. The kind of Internet services commonly associated with social media (sometimes referred to as “Web 2.0”) include the following:
Weblog. Weblogs or blogs, as they are branded, are easily created and updateable websites that allow authors to publish to the Internet instantly, hence allowing instructors and students to communicate easily. Basically a blog is an online journal in which pages are usually displayed in reverse chronological order. Blogs can be hosted for free on websites such as Word Press,
Wikis. participant is allowed to modify any page or create a new page using her Web browser”(Dewing 2010). Anyone can add and edit what has already been published. One well known example is Wikipedia, a free online encyclopedia that makes use of wiki technology.
Social Bookmarking: interact by tagging website and searching through website book marked by others (Blink list, simple). (Osharive 2015)
Social Network sites. Boyd and Ellisonn (2007) defined social network sites as public web-based services that allow users to develop a personal profile, identify other users with whom they have a connection, read and react to postings made by other users on the site, and send and receive messages either privately or publicly. These web based services allow individuals to construct a public or semi public profile within a bounded system. Among the most popular are Facebook and LinkedIn.
   Social media refers to the means of interaction among people in which they create, share, exchange and comment among themselves in different networks. Andreas and Michael (2010) are of the opinion that social media is a group of internet based application that builds on the ideological foundation and allows the creation and exchange of users – generated content. Social media has become one of the major channel of chatting through platforms such as 2go, BB chat, blogger and wiki a. There has been an increase in the mobile social media which has created new opportunity for browsing.
   Drury (2008) defines social media as “online resources that people use to share content: video, photos, images, text, ideas, insight, humor, opinion, gossip, news”. Safko and Brake (2008) further defined social media as “activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media. Conventional media are Web-based applications that make possible for one to create and easily transmit content in the form of words, pictures, videos, and audios”. Different researcher explained their perspective regarding social media and we support Drury’s definition as it explains the role of social media in a precise statement. Social media has certainly became a global platform where sharing data internationally has become an international trend.
   in views of Nielsen (2012) is that, students continue to spend more time on the social media than any site. The total time spent on social media across mobile devices increased by 37%, 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011.
Kaplan and Haenlein (2010) classified social media into six different classes as follows:
1. Collaborative Project (Wikipedia)
2. Blogs and Micro blogs (Twitter)
3. Content Communities (Youtube)
4. Social Networking Site (Facebook; 2go; BB chat)
5. Virtual Game World (World of war craft)
6. Virtual Second World (Second life)
   Technology includes the blogs, picture sharing, music sharing, crowd sourcing, e-mail, instant messaging and voice over. These services could be integrated via social network aggregation platforms.
 2.3 Concept of Social presence
     Social Presence concept has taken from research of Short, Williams, and Christie (1976) in the field of social psychology and communication. The term has been defined as the “degree of salience of the other person in the interaction and the consequent salience of the interpersonal relationships”. In the other words, social presence is the interlocutors in a communication medium perceive each other as real. Short et al (1976) claim that social presence is a quality and attribute of the communication media.
    Rourke, Anderson, Garrison, and Archer (2001) defined social presence as the ability of learners to project themselves socially and affectively into a community of inquiry and a present a template for assessing social presence in computer mediated communication through content analysis of web-based conferencing transcripts.
   Tu (2002) mentions that social presence is a complicated construct and involves privacy, social relationships, communication styles, the nature of the task, feedback, and immediacy, among other items. He developed a 42-item questionnaire that identified social context, online communication, and interactivity as factors that comprise social presence.
    The concept of social presence was not originally designed for technology based communication. Initially it was studied for face-to-face, audio and television communication. In technology based communication research, social presence is used to understand interpersonal effects. According to Tu (2002), social presence is a dynamic variable and its degree is based upon the user’s perception as well as the characteristics of the communication medium. Some researchers have recognized the importance of social presence and they indicated Social presence is an important factor in improving instructional effectiveness. Richardson and Swan found that students reporting higher perceived social presence online also perceived that they learned more and were more satisfied with their instructors.
(Tu & Mclsaac, 2002). They concluded that the finding suggest that social presence positively influence the level of interaction and they suggest that this can be fostered by considering the characteristics of the learners, by choosing appropriate computer-mediated communication (CMC) media and by choosing appropriate instructional design elements.
2.4 Academic Performance
   Academic performance is defined as the performance a student has maintained in his/her academic career. Academic performance at university level is considered up to the mark if the student has persistently maintained his GPA. However, external factors may affect on student’s academic performance such as social media usage. In light of this, our objective is to investigate the effect of social media on academic performance of students and to determine whether it has a negative or positive relationship.( Hasnain, 2015)
2.5 Impact of Social Media presence on Student Academic life
  Over the years many studies have been conducted and social media has depicted both positive as well as negative effect on the academic performance of the students. There are certain factors that influence the relationship between social media and academic performance such as how long students use social networking sites? What time of the day do they use these sites the most? According to Pasek, More and Hargittai (2009) the use of social media has a positive relationship with academic performance. According to their research the students with higher grades tend to spend more of their time on social media such as facebook, whatapp, tweet and so on. Furthermore, Paul, Baker and Cochran (2012) suggested that a negative relationship exists between time spent by students on social networking sites and their academic performance.
    From the above we understand that the impact of social media presence on higher learning student’s perceived academic performance has a negative as well as positive impact. The explanation of the negative and positive impact can be summarize below
2.5.1 Positive impact of social media
    Social media provides students a new mechanism for a familiar exercise. It provides students a direct medium by which to publicly evaluate and comment on their campus environments, institutional policies, classes, professors, and administration and fellow students in real-time. Social media zips through our campuses nearly unseen, dragging behind it the heavy weight of social injustices and complicated Jurisprudence accumulated from decades of student speech (Gurcan 2015). Given social media’s potential for positive impact, no one is suggesting we pull the breaks on it, and in many ways the technology is already out of our grasp (Owusu b.r 2016)
    Today’s students communicate via social media, and that If you say absolutely no social media, you are cutting off an important relationship with students, technology as an online teacher use of technology via the use of a variety of tools such as Skype, text, email, Facebook and twitter. Social media open up new ways for collaboration and discussion in the sense that, it offers a great deal of content posting, coping, sharing and search ability by easily using online search tools.
      Students today use social media anywhere and at any time where internet connection is available in order to meet their educational needs Dewing, 2010). Students use social media to communicate with their Teachers as a group outside of class and to plan school events and what not, it also allowed students to get help on school work from teachers during the evening, weekends, and holidays so that they never fell behind.
     As we have seen above there is a great number of positive impact of social media for the student as well as teaching and learning situation in general, and its gnarly linked in increasing student academic performance this because students be aware of the new knowledge of their school through media and make them aware to communicate with their friend and teacher within and outside the school 

2.5.2 Negative impact of social media
   The use of social media also been associated with physical and mental health as well as can have adverse impact on family life and can affect the students performance.
   According to Akhtar (2013) excessive usage of social media can become an addiction especially among students and it can cause academic problems. The author suggested that interne addiction can cause a fall in time spent on studies, major drop in grades, low interest in extracurricular activities and lack of interest in classes.
     Moreover, internet addiction among children has been associated with psychological and mental problems such as anxiety, depression and the feeling of loneliness. In certain researches social media has depicted a positive academic interaction and scholars have supported internet usage among students. However, adverse impact of social media has outweighed the positive aspects. First, excessive usage of social media has shown negative impact on student’s physical, psychological and family health. Moreover, excessive usage has also been associated with sleep deprivation, insomnia and chronic illnesses (O’Keeffe and Pearson, 2011).

2.6 social presence and academic performance
   The previous paragraph contained the explanation of the social presence, academic performance and the impact of social media. This section contains the desiccation of the social presence and academic performance base on the related previous literature. 
    Studies conducted in higher education have shown that social presence has a significant impact on interaction, student persistence, satisfaction, improved learning, and motivation (Garrison & Anderson, 2003; Gunawardena & Zittle, 1997; Richardson & Swan, 2003; Tu, 2002b).
   According to Khan U (2009), social media users often time experience poor performance academically. Similarly, Englander, Terregrossa & Wang (2010) posit that social media is negatively associated with academic performance of student and is a lot more momentous than its advantages. Internet addiction consequently gave rise in internet usage within the last couple of decades. Nalwa & Anand (2003).recommended that addicted users prefer using internet setting back their personal and professional responsibilities which ultimately leads to poor academic performance. In the same vein, Karpinski (2009) pointed out that social media users devoted lesser time to their studies in comparison to nonusers did and subsequently had lower GPAs. Karpinski & Duberstein. (2009).Also mentioned that among various unique distractions of every single generation, Social media remains a major distraction of current generation.
    Rechardson & Swan (2003) examined social presence in online environment and its relationship to students’ performance and satisfaction with the instructor. Analyses of data showed a relationship between social presence, students’ performance, and satisfaction with instructors. They found social presence is a predictor of students’ performance.
    Tu and Mcisaac (2002) hypothesized that social presence would increase interaction in the online classroom. The researchers used both qualitative and quantitative methods to study of social presence. Qualitative data were collected using observation, interview, and document analysis. Based on their analysis, the redefined social presence as “the degree of felling, perception, and reaction to another intellectual entity in the CMC environment” (Tu & Mclsaac, 2002,). They concluded that the finding suggest that social presence positively influence the level of interaction and they suggest that this can be fostered by considering the characteristics of the learners, by choosing appropriate computer-mediated communication (CMC) media and by choosing appropriate instructional design elements.
 Another researcher Piciano (2002)  after he conduct his research he  examined performance in online environment in terms of social presence of student in that research social presence was encouraged using techniques fostering a sense of presence and sense of community. Overall, the findings suggested a strong relationship among perception of interaction, social presence, and learning. In addition, it was found that while perception of social presence did not have a significant relationship to scores on the course exam, it did have a positive, statistically significant relationship to performance on written assignment.
Our research objective is to investigate the impact of social media presence on higher learning student’s perceived academic performance on Yusuf Maitama Sule University, Previous studies have not explored every medium of social media such as Twitter and Instagram and their impact on student’s academic performance, In order to understand the relationship between social media usage and its impact on academic performance we have developed the following theory on social media learning.
2.7 Theoretical framework
The purpose of Social media participation can differ from one individual to another; however the scenario can be explained better by the following theories;
2.7.1 Bandura’s Social Learning Theory
Observation of other’s behavior and acquiring knowledge is called social learning according to social psychologists. Theories stated by them are known as social learning theory. We do not blindly respond to environmental stimuli. We pick up and choose options, decisions based on our own insight and past experience. This we do through observational or vicarious (Learning through indirect experience) learning, by incorporating and imitating the behavior of those around us. The people keenly observe the behaviors of others i.e. parents, family members, friends and teachers etc.
Human beings are likely to think about the relationship between their behavior and its consequences. They are able to tolerate the costs and pleasantries, because behavior is not shaped by immediate consequence, but it expects long-term benefits. E.g. students.
Human development is best described as a continuous equal interaction between people and their environments. Direct experiences constitute the most effective and a powerful source of one’s learning.
To this extent, we can be of the opinion that some students actively participated in the social media for the fact that they saw their friends   doing so, and others believe that; such a thing improve their learning ability in one way or the other; in other word ; their academic activities are better when they discuss on group.
2.7.2 Use and gratification theory
A classical study by Blumler and Katz (1974), based on investigation with mass communication background, posited that people (the audience of media) have always been passive users of the media. The proponents of the theory postulated that people, by personal choices, adopt a media based on their needs for gratifications. They showed, therefore, that the choices made (among several competing choices) by the audience are justifiable according to needs or goals. It is viewed that this theory relates well with knowing why students choose to participate in social networking sites.
It has been argued that the theory focuses only on the consumption of what the media offers. However, it tends to be of key help in seeing the related dynamics between social presence and personal gratifications. The theory provides perspectives on why people use the media. The reasons noted include having companionship, excitement, relaxation, social interaction and for information gathering.
Following the study in 2008 by Kara Krisanic (a Master student at the University of Missouri-Columbia), Frogot et al (2013), reported a comprehensive list of what were found to be the strongest predictors for the use of social media. They showed that using social media serves to fulfill the following needs: information/updates of information, entertainment, discussion, connection, product inquiry, commerce and impression management.
2.7.3 Theory of Student Involvement
Another theory in line to the explanation of student involvement in social platforms is the student involvement theory; originally the theory was developed by Alexander W. Astin in 1984, it highlights the influences of mediating factors between the personal and psycho-social amount of commitments that students give to attain desired learning outcomes. Astin (1999) defines students’ involvement as “the amount of physical and psychological energy that the student devotes to the academic experience”. This theoretical model suggests that a highly involved student is one who… “Devotes considerable energy to studying, spends much time on campus, participates actively in student organizations, and interacts frequently with faculty members and other students”. The detached student is directly the opposite of this quoted definition of involved student. So students participate in such a thing because the academic activities have become fully integrated in the social networking process.
In whatever angle one looks at the situation; students actively participate in social networking platforms for one purpose or another, the present study is to examine how such reasons might be in connection with academic performance improvement.

2.8 Chapter Summary
There are many issues concerning students of Yusuf Maitama Sule University and the use of social media and the impact of their presence perceived academic performance, on one hand, there may be benefits for students who use these sites properly and appropriately. Other research suggests that there are clear risks involved when students become too consumed with the Internet and social networking websites. It was discovered that social networking sites are the most common used social media networks among students and also Wikipedia has the main resort point for students for research purposes. Students engage themselves with one activity or the other on the various social media on day to day activities. The theory was presented on the social media and learning such as Bandura’s social learning theory, use and gratification theory and theory of student involvement, finally this chapter concluded by summarizing the whole chapter  
2.6 Empirical Studies                                       
A substantial body of research has accumulated over decades concerning the impact of social media on students’ academic achievement. Some of these studies were conducted at different environments and level of education. A look into these studies, their findings and shortcomings will provide insight into the problem painted in this investigation.
Peter O. (2015),conducted a study on Social media and academic performance of students in university, the study focuses on university students, it employed the popular descriptive survey design in which a sample of 378 students were used as the respondents. The study uses correlation statistical analysis. The findings in the study revealed a very significant relationship between use of social media and students’ academic performance, however; no gender difference was notified from the study in the use of social media use among the university students.
In addition to this, another study conducted by Spears L.R. (2012), he find that Social Presence, Social Interaction, Collaborative Learning, and Satisfaction in Online and Face-to-Face Courses influences satisfaction more than face –to-face learning, in the study, a survey was used in which 236 respondent answers the questionnaire, purposive sampling technique was used in the study and t-test was the statistical analysis procedure.
Also in another related study by Sudha S and Kavitha ES D (2016) , in which the effect of social networking on students’ academic performance: the perspective of faculty members of Periyar university, Salem was made as the problem of investigation, an evaluative design was used in the study, a questionnaire was used as data collection instrument. Simple random sampling was employed in the study. The result shows that Positive impacts of Social networking sites to student academic performance has statistically significant interrelationship between faculty members’ perceptions on negative and positive impacts of social networking sites on students’ academic performance.
2.7 Chapters Summary   
The study on social presence and academic performance was conducted in many countries as a result of the rapid advancement of information technology, though it is insufficient in African countries; similarly, it can be observed that must of this studies were conducted in Universities as higher learning places, in contrary, this study is unique in the sense that it is more conclusive by involving all learning institution beside the universities.
TABLE OF EMPIRICAL REVIEW
s/n
Author(s)/ Year
Title of study
Country
Method/Design
Instrument (s)
Data analysis
Major Findings
1
WaleedMugahed, Al Rahmi and MohdShahizanUsman, Musa M.A. (2014)
The Improvement of Students’ Academic Performance by Using Social Media through Collaborative Learning in Malaysian Higher Education
Malaysia
Quantitative Descriptive Survey
Quantitative Questionnaire
Correlation
StatisticallysignificantModerate positive relationship between interactivity with teachers and peers was confirmed.
2
Osharive Peter (2015)
Social media and academic performance of students in university of Lagos
Nigeria
Quantitative Descriptive Survey
Quantitative Questionnaire
Correlation /t-test
Use of social media has significant influence on the academic performance/ and no gender difference was observed.
s/n
Author (s)/ Year
Title of study
Country
Method/Design
Instrument (s)
Data analysis
Major Findings
3
Lajoy Renee Spears (2012)
Social Presence, Social Interaction, Collaborative Learning, and Satisfaction in Online and Face-to-Face Courses
USA
Descriptive Survey
Questionnaire
t-test
Online learning influences satisfaction more than face –to-face learning
4
Charles H. F. Davis III, Regina Deil-Amen, Cecilia Rios-Aguilar, and Manuel Sacramento González Canché (2014)










2 Social Media, Higher Education, and Community Colleges: A Research Synthesis and Implications for the Study of Two-Year Institutions
USA
Descriptive survey
Questionnaire
Correlation
Positive relationship between social media use and college engagement and academic performance if SMT is used in effective and appropriate ways
5
Sudha S and Kavitha ES Dr (2016)
The effect of social networking on students’ academic performance: the perspective of faculty members of periyar university, salem
India
Evaluative design
Quantitative: questionnaire
Average means/ Correlations
Positive impacts of SNSs to student academic performance/statistically significant interrelationship between faculty members’ perceptions on negative and positive impacts of SNS on students’ academic performance.
6
Bernard John Kolan and Patience EmefaDzandza (2018)








Effect of Social Media on Academic Performance of Students in Ghanaian Universities: University of Ghana,
Ghana
Descriptive survey
Quantitative Questionnaire
Correlation
Significant relationship between social media and academic performance
8
HiraHasnain, AnumNasreen and HamzaIjaz (2015)
Impact of social media usage on academic performance of university students
Pakistan
Survey
Quantitative: Questionnaire
Correlation
Negative correlation between social media use and academic performance
9
WaleedMugahed Al Rahmi and MohdShahizan Othman (2014)









The Impact of Social Media use on Academic Performance among university students: A Pilot Study
Malaysia
Descriptive survey
Quantitative: questionnaire
Correlation
Statistically significant positive relationship between interactivity with the teachers and interactivity with peers
10
AdebiyiAyodele, AkinbodeMosunmola, OkuboyejoSenanu, Agboola, Gbenga, Oni  Aderonke (2015)
Social Networking and Students' Academic Performance: the Role of Attention Deficit, Predictors of Behavior and Academic Competence
Nigeria
Descriptive survey
Quantitative: Questionnaire
Correlation
Positive  relationship  between  student  academic competence,  student  time  management  and  academic performance
11
Mete Akcaoglu and Eunbae Lee (2016)















Increasing Social Presence in Online Learning through Small Group Discussions
USA
Descriptive survey
Quantitative: Questionnaire (Online)
t-test
Small group  size  in  asynchronous  online  discussions  influence  students’  perception  of social  presence
s/n
Author (s)/ Year
Title of study
Country
Method/Design
Instrument (s)
Data analysis
Major Findings
12
M. Owusu-Acheaw and Agatha Gifty Larson (2015)
Use of Social Media and its Impact on Academic Performance of Tertiary Institution Students: A Study of Students of Koforidua Polytechnic, Ghana
Ghana
Survey
Quantitative: Questionnaire
Descriptive statistics of simple percentage
Knowledge  of social media influence use of social media
13
  M Joan S Leafman, Kathleen Mathieson & Helen Ewing (2013)













Student Perceptions of Social Presence and Attitudes  toward Social Media: Results of a Cross-Sectional Study 
USA
Descriptive, cross-sectional survey design
Quantitative: Questionnaire
correlation
Use of social media tools can relate development of social presence via self-disclosure, student motivation and perceived learning and also promote a comfortable classroom climate.
14
David Annand (2011)
Social Presence within the Community of Inquiry Framework
Canada
Content analysis


Relative influence of group-based social presence categories on the learning process
15
LawalAbubakar (2014)






















Effect of multimedia in teaching Islamic studies curriculum on the academic performance of junior secondary school students of Kaduna state
Nigeria
Quasi-experiment design
Quantitative: Questionnaire
t-test
There is no  significant  differences between students exposed to multimedia and those exposed without it in teaching and learning
s/n
Author (s)/ Year
Title of study
Country
Method/Design
Instrument (s)
Data analysis
Major Findings
16
Thomas G. Reio, Jr. and Susan J. Crim (2006)
The Emergence of Social Presence as an Overlooked Factor in Asynchronous Online Learning
Brazil
Content analysis
Questionnaire
correlation
Web-based computer-mediated communication relate understanding of how learners’ needs, experiences, and  perspectives
17
Murat Tezer, Ata Taşpolat,  Ömer Sami Kaya and HamzaFatihSapanca (2017)















The impact of using social media on academic achievement and attitudes of prospective teachers

Survey
Qualitative: Focus Group Discussion
correlation
Positively relationship between prospective teachers’ attitudes towards social media and   their academic achievement.
s/n
Author (s)/ Year
Title of study
Country
Method/Design
Instrument (s)
Data analysis
Major Findings
18
Raymond OwusuBoateng   and AfuaAmankwaa(2016)
The Impact of Social Media on Student Academic Life in Higher Education 
Beiging China
Empirical design
Qualitative: semi - structured interview
correlation
Social medial c  associated with an increased tendency for young people to multitask.
19
Holly Hollis and Rick Houser (2015)





















The Impact of Social Media on Social Presence and Student Satisfaction in Nursing Education
Alabama (U.S)
Survey( counterbalance design
Quantitative: Questionnaire
t-tet
Undergraduate nursing students who use social media combined with a standard online platform during a segment of the course did not have significantly higher grades compared to those using the standard online platform during a segment of the course.
20
Sandra OkyeadieMensah and Ismail Nizam (2016)
The impact of social media on students’ academic performance- a case of Malaysia tertiary institution
Malaysia
Descriptive and Explanatory
Quantitative: questionnaire
Descriptive and regression means
There  is a  positive  and  significant  relationship between  Nature  of  Usage  with students’ academic performance
21
Godwin P. Dzvapatsva, ZoranMitrovic and Anthony D. Dietrich (2014)
Use of social media platforms for improving academic performance at Further Education and Training colleges
South Africa
Descriptive survey
Questionnaire and interview
Correlation
Use of social media correlate academic performance
22
Thuseethan, S., and  Kuhanesan, S. (2015)







Influence of Facebook in Academic Performance of Sri Lankan University Students
Sri-lanka
Survey
Quantitative: Questionnaire
Regression
Time and the frequency of using Facebook were predictors of academic performance, as well as quality of life
23
Ezekiel S. Asemah, Ruth A. Okpanachi, and Leo O.N. Edegoh (2013)
Influence of Social Media on the Academic Performance of the Undergraduate Students of Kogi State University, Anyigba, Nigeria
Nigeria
Survey
Questionnaire
correlation
Exposure of the undergraduate students of Kogi State University has effect on their academic performance.
24
Zehui Zhan and Hu Mei (2013)
Academic self-concept and social presence in face- to-face and online learning: Perceptions and effects on students’ learning achievement and satisfaction across environments
China
Online survey
Questionnaire
t-test
No significant difference was found on academic self-concept between FTF and online students.
25
Okereke, C.  Ebele and Lucky U. Oghenetega (2014)
The Impact of Social Media on the Academic Performance of University Students in Nigeria
Nigeria
Descriptive: Causal-comparative
Questionnaire
Simple percentages
Extreme use of social media discourage performance
26
Joseph oyeoyetunde (2017)
 Influence of Face booking and Social Media Use on Academic Performance among Nigerian Undergraduate Social Sciences Students
Nigeria
Survey
Questionnaire and In-depth interview
Correlation.
No statistically significant relationship between use of Facebook and academic performance
28
WaleedMugahed Al Rahmi and MohdShahizan Othman
The Impact of Social Media use on Academic Performance among university students: A Pilot Study

Survey
Questionnaire
Correlationship
relationship between the student academic performance (SAP) with interactivity with peers (INT_P), interactivity with the teacher (INT_T), engagement(ENG) and collaborative learning (CL) were analyzed
29
AdhiSusilo (2014)
Exploring Facebook and Whatsapp As Supporting Social Network
Applications For English Learning In Higher Education
Malaysia
content analysis
online qualitative interviews, and
correlation
Facebook relates to English language learning
30
Oluwalanu S.B,Omowale A, Kayode O.J (2014)
Adapting social media for formal learning in Nigeria:
challenges and prospects
Nigeria
Survey Design
Questionnaire
Correlation
traditional media, and now the social media sites can  enhance
learning

                                  










CHAPTER THREE
                                     METHODOLOGY
3.1 Introduction
This chapter presents the method and procedure that was applied in this study. It was organized under the following sub-headings: Research Design, Population of the Study, Sample and Sampling Technique, Research Instrument, Validity of the Instrument, Reliability of the Instrument, Data Collection procedure, and Method of Data Analysis
3.2 Research design
The research design adopted for the study was a descriptive survey, Mucher and Denis (2001) defined the term survey research as sample of people through pools and questionnaire designed to elicit their opinion attitude and sentiment about a specific topic of research. This design is considered adopted because it enables the researcher to generate data through the standardized collection procedures based on highly structured research instrument(s) and well defined study concepts and related variables.
3.3 Population and Sample of the study
3.3.1 Population of the study
The population of the study comprises individuals of a particular type or a more restricted part of that group. We mean all the members of a real or hypothetical set of people, events or objects to which we generalize the result of our research in Yusuf Maitama Slue University. The university has five (5) deferent faculties with the population of 6227 student (school survey 2018) which the sample would be drown from the population. Table 3.1 show the background of the population
Table 3.1 the background of the population
Faculties
Male
Female
Total
Education
917
1,317
2,234
Humanities
620
608
1,228
SMS
899
689
1,588
Science
205
405
610
Basic medical science
257
310
567
Total
2,898
3,329
6227
Source: School Survey: 2018
3.3.2 Sample sixe
  The minimum sample should comprise about 361 undergraduate students to be selected from all faculties of Yusuf Maitama Slue University. This figure was determined based on the minimum sample size suggestions by Krejcie and Morgan (1970). According to their guidelines, for a population size of approximately 6227 about 361 respondents must be sampled in order to meet the minimum sample size requirement (see Table 3.2). 
Table 3.2 Krejcie and Morgan's (1970) Guidelines for Determining Minimum SampleSize from a Given Population
N
S
N
S
N
S
N
S
N
S
10
10
100
80
280
162
800
260
2800
338
15
14
110
86
290
165
850
265
3000
341
20
19
120
92
300
169
900
269
3500
246
25
24
130
97
320
175
950
274
4000
351
30
28
140
103
340
181
1000
278
4500
351
35
32
150
108
360
186
1100
285
5000
357
40
36
160
113
380
181
1200
291
6000
361
45
40
180
118
400
196
1300
297
7000
364
50
44
190
123
420
201
1400
302
8000
367
55
48
200
127
440
205
1500
306
9000
368
60
52
210
132
460
210
1600
310
10000
373
65
56
220
136
480
214
1700
313
15000*
375
70
59
230
140
500
217
1800
317*
20000
377
75
63
240
144
550
225
1900
320
30000
379
80
66
250
148
600
234
2000
322
40000
380
85
70
260
152
650
242
2200
327
50000
381
90
73
270
155
700
248
2400
331
75000
382
95
76
270
159
750
256
2600
335
100000
384

3.4 Sampling technique
The technique used for selecting the sample in this study is Cluster  sampling technique; this is due to the fact that the institutions are naturally spread over a very large area are and this is done in order to have a full representation of all the subjects.

3.5 Research instrument
  The most important technique used for getting information in this study is the self-developed questionnaire that was made with guidance from the supervisor as well as contribution of experts from faculty of education especially in the area of psychology and tests and measurement.
  The questionnaire was divided into two sections (A and B). Section A was for collection of information on personal data of respondents that include; age of respondent, gender, faculties and level of study. While Section B consisted of questions or items that elicited responses from the respondents with response options: Strongly Disagree (SD) Disagree (D) Neutral (N) Agree (A), and Strongly Agree (SA)
3.6 validity and reliability of the instrument
3.6.1 Validity of the Instrument          
  Validity is the most important characteristic to consider when constructing or selecting a test or measurement technique. A valid test is one which measures what it is intended to measure. The instrument used for collecting information in this study was face validated by the experts; similarly, the content validity was also critically scrutinized.

3.6.2 Reliability of the instrument
Reliability refers to the degree to which a measuring procedure gives consistent results. That is, a reliable test is a test which would provide a consistent set of scores for a group of individuals if it was administered independently on several occasions. There are methods available for ascertaining reliability for a given instrument. The method used for attaining reliability for the instrument in this study is Cronbach’s Alpha technique for ascertaining the internal consistency of the items in the study. The scores for the test were collected through piloting.
3.7 Data collection procedure
   The data needed for this study was collected through distribution of the questionnaire to the students of Yusuf Maitama Sule University and subsequently it was collected after responding to the questions provided in it.
   The researcher collected the needed data through the use of questionnaire and it’s administered to al faculties. The administration of the questionnaire was carried out by the researcher. A total 361 copies of the questionnaire were distributed to elicit responses from the students and retrieved on the spot by the researcher. A total of 6 questionnaires were missing while 5 were wrongly filled leaving the researcher with 324 valid questionnaire

3.8 Data analysis
   In consideration with the objective and research question stand to be answered by this study. A descriptive statistic using correlation and t-test was considered appropriate for the analysis of data in the study.
















CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Introduction
This chapter presents the analysis of the data collected from the student of Yusuf Maitama Sule University, regarding to their academic use of social media and their perceived academic performance, and learning gains resulting from their use of the social media. The primary purpose of research was to document the extent of social media among the students of Yusuf Maitama Sule University and to profile the various uses of social media for learning. Additionally, the study sought to understand the relationship between students’ academic use of the application with learning gains and perceived academic performance.
  In order to achieve the above objectives, four research questions were posed in the study, namely:
4.     What is relationship between social presence and academic performance?
5.     How was the use of social media influence the academic performance of the students in Yusuf Maitama Sule university
6.     Is there gender difference in the student’s usage of social media network?
7.     To what extent has social media support students learning?
   The presentation of the study's results is divided into three sections the first section presented the distribution of respondents of the study on the bases on Age, Gender, Faculty and Level of study, the second part projected the analysis of data collected in this study as well as interpretations beneath each table of analysis for explanation and ingesting by the audience, the chapter ends with a brief summary.
4.2 Distribution of respondents based on Age
The respondents consisted of 350 students of Yusuf Maitama Sule University from five different faculties; Table 4.1 presents their demographic profile by age,
Table 4.1 presents Distribution of respondents based on Age
Students  Age range                            
Frequency
Percentage
16-20yrs
148
42.3
21-25yrs
148
42.3
26-30yrs
38
10.9
31-35yrs
12
3.4
36 and above
4
1.1
Total
350
100%
Source: Field study (2018)
In the table 4.1 above, it can be observed that; the respondents for the purpose of this study are classified into five different age categories of range, the smallest age range is that of 16-20 years which are 148 in number constituting to 42.3% of the total sample, they are coincidently having same frequency with those in the age category of 21-25 years which also constitute another 42.3% of the total sample, however, those with age category of 36 and above are contributing the lowest percentage in the sample. Similarly, the trend of the age categories shows that respondents’ frequency and percentage decreases with increasing age.
4.2 Distribution of respondents   based on Gender
This section contained the distribution of respondent base on gender between the students of Yusuf Maitama Sule University. Table 4 Distribution of Students by gender
Table 4.2 Distribution of Students by gender
Students gender                            
Frequency
Percentage
Male
147
42.0
Female
203
58.0
Total
350
100%
 Source: Field study (2018)
In the table 4.2 above, it can be observed that; in regard to gender, it is imperative that male contributes 42.0% of the sample as they appear to be 147 in number, the females respondents are 203 in number which is equivalent to58.0% of the total sample; this means the number of female might have a tendency to outnumber the males across the faculties. This might be attributed to the geographical location of the University for been located in the City center where majority of parents prepare securing admission in Universities having campuses in proximity with metropolitan area.
4.4 Distribution of respondents based on Faculty
This part is tray to Distribution of respondents based on five deferent faculties we have in the university table 4.3 shows the Distribution of students’ Faculty.
Table 4.3 Distribution of students’ Faculty
Faculty
Frequency
Percentage
Education
86
24.6
Sciences
59
16.9
SMS
59
16.9
Humanities
50
14.3
BMS
96
27.4
Total
350
100%
               Source: Field study (2018)
In the table 4.3 above, it can be observed that; there are five different faculties in the University were this study was conducted, the students with highest number of respondents are those in Basic Medical Science with 96 respondents constituting 27.6% of the total sample, the second faculty is Faculty of education with 86 respondents constituting 24.6% of the total sample in the study. Going by the distribution of the sample across the faculties, the respondents were evenly distributed across the faculties.
4.5 Distribution of respondents based on Level
The university consist four levels which include many numbers of students, the students responses base on level are tabulated in Table 4.4
Table 4.4 Distribution of Students’ base on Level.
University Level
Frequency
Percentage
Level 100
94
26.9
Level 200
113
32.3
Level 300
52
14.9
Level 400
91
26.0
Total
350
100%
                 Source: Field study (2018)
In the table 4.4 above, it can be observed that; all the students across the levels were included in the study for responding to the questionnaire so that enough information will be obtained to satisfy the audience, level 200 students have the highest number of respondents with 113 constituting 32.3% of the total sample in the study. The second largest level among the respondents is those in level 100 with 94 respondents constituting 26.9% of the total sample. The difference in the sample of the students responding to the questionnaire might be linked to the variation in the admission across years in question.
4.6 Analysis of Research Questions
The data analyses in this study as explained in the preceding chapter of methodology are presented in form of descriptive and inferential statistics. The result is presented under each research question/hypothesis
Research Question One (1): What is the Perception of Yusuf Maitama Sule Students’ with regard to Social Presence?
Table 4.5 Students Perception on Social Presence
s/n
Items on Perception
SD
D
N
A
SA
Mean
Std
1
Whenever I need help in the course’s materials, I email the instructor
76
(21.7)
89
(25.4)
61
(17.4)
8
5(24.3)
39
(11.1)
2.78
1.33
2
The use of What’s App to deliver any course provide a chance for Social interaction
35
(10.0)
37
(10.6)
43
(12.3)
142
(40.6)
93
(26.6)
3.63
1.26
3
During my study, I have chance to get to know other participants
25
(7.1)
35
(10.0)
48
(13.7)
148
(42.3)
94
(26.9)
3.72
1.17
4
The instructor does not take long to respond to me when I needed him through Social media
50
(14.3)
82
(23.4)
99
(28.3)
74
(21.1)
45
(12.9)
2.95
1.24
5
I easily communicate to other students through social media
28
(8.0)
21
(6.0)
26
(7.4)
118
(33.7)
157
(44.9)
4.01
1.22
6
Lecturers are always available to attend us through Social media
84
(24.0)
88
(25.1)
91
(26.0)
47
(13.4)
40
(11.4)
2.63
1.29
7
Through media I have feeling of belonging to a community
19
(5.4)
39
(11.1)
64
(18.3)
151
(43.1)
77
(22.0)
3.65
1.10

Grand Mean/ Standard Deviation
3.34
1.23
Source: Field Study (2018)
From the above table 4.5 it can be observed that, from the responses obtained from the participants, the individual means score on each items was computed as well as the standard deviations, the only items with mean scores below 3.00 decision rule are item 1,4 and item 6, this means their respective means score indicated low perception on social presence; however, the grand mean computed of the general items shows significantly high perception with regard to social presence as the grand mean recorded 3.34 and the grand standard deviation was 1.23,the rise in the value of the standard deviation might be attributed to the variation obtained in responses from item 1, 4 and 6 respectively.
1.     Research Question two (2): To what extent has social media support students learning?

Table 4.6 Students Perception on Academic performance in regard to Social presence
s/n
Items on Perception
SD
D
N
A
SA
Mean
Std
1
Through my presence in Social media I get more ideas on our class projects
22
(6.3)
29
(8.3)
48
(13.7)
129
(36.9)
122
(34.9)
 3.86
1.17
2
Through my presence in Social I get more ideas in assignments from my colleagues
22
(6.3)
25
(7.1)
48
(13.7)
122
(34.9)
133
(38.0)
3.91
1.16
3
 With my presence in Social media it is easier for me to reach all my classmates at one time
20
(5.7)
29
(8.3)
39
(11.1)
121
(34.6)
141
(40.3)
3.95
1.66
4
 My knowledge increases through my presence in Social media
32
(9.1)
46
(13.1)
54
(15.4)
123
(35.1)
95
(27.1)
3.58
1.26
5
I am able to do better in Exams after my presence in Social media
53
(15.1)
65
(18.6)
75
(21.4)
78
(22.3)
79
(22.6)
3.18
1.37

Grand Mean/ Standard Deviation
3.69
1.12
Source: Field Study (2018)
From the above table 4.6 it is clearly revealed that; all the individual items have average mean scores greater than 3.00 decision rule, similarly; the grand mean is recorded also at 3.69. This means that students’ perception on academic performance in regard to Social presence is having a significantly high perception. This means that respondents were of the opinion that their Social presence has positively affected their academic performance. In other word, Social presence has contribution on academic performance.
Research question 3: is there any statistically significant relationship between Students’ Social presence and their perceived Academic performance
Table 4.7 Regression between Social presence and Academic Performance
Variable
B
SE B
β
T
P
Constant
7.07
0.93

7.57
0.00
Social Presence
0.49
0.39
0.56
12.49
0.00
Source: Field Study (2018)
From the above table 4.7 It can be observed that; the value computed under column B as constant which is 7.07 means that for every one unit increase in the independent variable (Social Presence as predictor), the response variable (Academic Performance) increases by 7.07.Meanwhile, the P-value is less than Alpha (P<0.05), and this is indicating strong evidence to reject the null hypothesis. That is to say; there is significant relationship between Social presence and Academic performance and the magnitude of the relationship is indicated by the standardized Beta column was recorded at correlation coefficient of 0.56; this shows a positive substantial relationship between Social Presence and Academic Performance.

4.8 CHAPTER SUMMARY
This chapter has explained the analyses undertaken and the results of the analyses which involved descriptive statistics and correlation. In general, our research has examined and evaluated the underlying impact of social media usage on student’s academic performance.  Our analysis was set out with the objective to assess student’s attitudes and behavior patterns towards social media usage. As our results suggest, social media has an inverse relationship with academic performance. Social media platform is a vast field where communication barriers are diminishing and access to data has grown significantly. If social media is used in a positive manner it can help students and youth in gaining knowledge that can be used to enhance their academic performance.









CHAPTER FIVE
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
5.1 Introduction
This chapter presents an overview of the research along with a summary of its major findings, followed by discussions relating the findings to previous empirical research. In light of the findings, the study makes some recommendations and suggestions for further research.
5.2 overview of the study
In the era of advanced information and communication technology social media become the most accepted applications being used by students of higher learning institutions. As has been identified in the previous chapters, students use different kind of social media such as facebook WhatsApp tweeter eskimi e-mail and many more application for different purposes, such as sharing information, chatting with friends, receiving information, sharing knowledge, academic activities, and many others. However, depending on how the student makes use of that kind of application, it might have either a positive or a negative impact on him/her.
 Much research has been conducted on the positive and negative impacts of using social media on students’ academic performance With regard to the latter, Wellens and Hooley (2009) based on the universities in the U.K. The study showed negative relationship between Facebook and the academic performance of students. However, the study didn’t focus on which students were using Facebook and what time of the day they used it the most. Moreover, the sample used for the study was homogenous thereby restricting their research findings. Furthermore, Paul, Baker and Cochran (2012) suggested that a negative relationship exists between time spent by students on social networking sites and their academic performance.
Another study was conducted by Suhail and Bargees (2006) on the affect of social networking in Pakistan and they used the Internet Effect Scale (IES) for their study to determine the effect of certain factors consisted of seven dimensions namely: behavioral problems, educational problems, internet abuse, interpersonal problems, psychological problems and positive effects. Their research finding suggested positive as well as negative aspects of social media. The relationship between spare time spent on the internet showed positive relationship and suggested that the time spent on internet has affected student’s interpersonal, educational, psychological and physical factors. On the other hand, the study also recommended that internet can also help students to enhance their academic performance.
The researcher adopted the ex-post facto research design and utilized the cross-sectional survey method to get data for the above research questions. A total of 350 undergraduate’s students from Yusuf Maitama Sule University filled out a 12-item self-developed questionnaire measuring impact use of social media on higher learning, perceived academic performance. Thereafter, the data were analyzed descriptively as well as with a bivariate correlation. The discussion of the key results is presented in this chapter.
5.3 DISCUSSIONS OF THE RESULTS
The discussion of the results in this section is carried out based on the research questions posed in the study. As mentioned earlier, there are seven research questions. Hence the discussion will be presented under seven subsections or subheadings.
5.3.1 Research Question 1: What is the Perception of Yusuf Maitama Sule Students’ with regard to Social Presence?
5.3.2 Research Question 2: To what extent has social media support students learning?
5.3.3 Research Question 3: is there any statistically significant relationship between Students’ Social presence and their perceived Academic performance
5.4 LIMITATIONS OF THE STUDY
The study has two identified limitations, one concerning construct measurement and the other concerning sample size and sampling.
Construct Measurement: The study was limited in its measurement of the two major constructs, i.e. the Perception of Yusuf Maitama Sule Students’ with regard to Social Presence?, And the Perception of Yusuf Maitama Sule Students’ on their academic performance with regard to Social Presence? Few items were used as indicators of each, making the measurement of the constructs rather inadequate and constrained. Furthermore, the indicators of academic performance did not really reflect the exact nature of performance, defined as a clear demonstration of understanding, concepts, skills, ideas and knowledge (Tuckman, 1975). In addition to the indicators, grades should have been used to indicate academic performance.
Population and Sample Size: The population of this study consisted all under graduate students in the Yusuf Maitama Sule University. The study can be generalized to the students of Universities and collies in Kano state because they share the same characteristics with other students.
5.5 RECOMMENDATIONS FOR THE STUDY
Based on the findings, the study makes the following recommendations are made:
1.     Seminars should be organized in the various schools or faculties to enlighten students more about the possible implications of social media usage on their academic performance.
2.     Students should be educated on the influence of Social media on their academic performance.
3.     Students should be monitored by teachers and parents on how they use these sites.
4.     Teachers should ensure they use the social media as a tool to improve the academic performance of students in schools

5.     Students should better manage their study time in and prevent distractions that can be provided by the social media. There should be a decrease in the number of time spent by students when surfing the net.
6.     Social Networking Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance.
7.     The students should create a balance between chit-chatting and academic activities. More attention should be directed to research.
8.     The use of Social media network by students should focus on the academic relevance of those sites instead of using them for negative purposes.
5.6 SUGGESTIONS FOR FURTHER STUDIES
1.     This study serves as a basis for further research study on Social media and the academic performance of students.
2.     Similar studies should be conducted in other states of the federation so as to bring about improvement in the academic performance of students through the use of Social media networks and to create more pages for research and academic activities, thereby avoiding distraction which leads to deviation from their academic works.